Samsung Unveils HDR10 Plus Advanced: A New Rival to Dolby Vision 2

I Just Saw Samsung's Dolby Vision 2 Rival — Here’s What HDR10+ Advanced Really Does

Samsung Introduces HDR10 Plus Advanced

Samsung is stepping up the competition in the high dynamic range (HDR) arena with HDR10 Plus Advanced, its newest dynamic HDR format designed to rival Dolby Vision 2.

During a press event last week, the company showcased a simulated demo of the new technology, highlighting a suite of improvements aimed at enhancing image realism, brightness, and motion clarity.

This marks Samsung’s most ambitious HDR upgrade since HDR10 Plus first launched in 2018.

Key Features of HDR10 Plus Advanced

According to Samsung, HDR10 Plus Advanced will bring several major enhancements to compatible TVs — not only from Samsung but also other manufacturers who adopt the format.

1. Enhanced Brightness for Next-Gen Displays

The new format supports 4,000 to 5,000 nit peak brightness, a level achievable by the latest premium TV panels. This allows for a much more vivid and lifelike picture, particularly in high-contrast scenes.

2. Genre-Based Image Adaptation

HDR10 Plus Advanced can automatically adjust picture settings based on content type — for instance, optimizing color tone and contrast differently for action movies, nature documentaries, or animated content.

3. Motion and Game Optimization

The format includes motion smoothing control and improved tone mapping to deliver smoother transitions and reduced blur in fast-moving scenes. Samsung also promises enhanced performance for streamed games, suggesting lower latency and more accurate color rendering.

4. Ambient Light Adaptation

The system can adjust brightness and contrast based on ambient lighting conditions, ensuring optimal visibility whether the viewer is watching in a dark room or a bright daytime environment.

5. Advanced Tone and Color Mapping

HDR10 Plus Advanced divides the screen into multiple tone-mapping zones, applying localized adjustments to improve shadow detail and highlight accuracy. The result is richer color precision and greater depth perception.

Supported Devices and Streaming Services

For viewers to experience HDR10 Plus Advanced in full, streaming platforms and content providers will need to adopt the format.

At launch, Amazon Prime Video has confirmed support, continuing its long-standing collaboration with Samsung on HDR10 Plus.

However, other major platforms — including Netflix and Disney+ — only began supporting the original HDR10 Plus this year, after five years of waiting. It remains to be seen how quickly they will embrace the new Advanced version.

HDR10 Plus Advanced vs. Dolby Vision 2

Samsung’s new format mirrors many of the improvements offered by Dolby Vision 2, which was unveiled earlier this year. Both aim to bring dynamic metadata control and per-frame optimization for lighting, color, and contrast.

The main distinction lies in Samsung’s open approach: HDR10 Plus remains royalty-free, making it more attractive for TV makers and streaming services that want to avoid Dolby’s licensing costs.

If widely adopted, HDR10 Plus Advanced could narrow the performance gap between Samsung’s ecosystem and Dolby Vision’s dominance across premium content platforms.

The Future of HDR: What to Expect

Samsung hasn’t yet announced a specific release date, but it’s expected that 2025 TV lineups — including the company’s Neo QLED and OLED models — will fully support HDR10 Plus Advanced.

As streaming platforms and gaming systems adopt the format, viewers can anticipate brighter highlights, improved realism, and more cinematic control across all types of content.

Frequently Asked Questions

1. What is HDR10 Plus Advanced?
It’s Samsung’s new dynamic HDR format offering enhanced brightness, motion control, color accuracy, and ambient light adaptation — positioned as an alternative to Dolby Vision 2.

2. Which TVs will support it?
Future Samsung models and partner brands that use the HDR10 Plus ecosystem are expected to include support starting in 2025.

3. What streaming services will feature it?
Amazon Prime Video is the first confirmed partner. Other platforms like Netflix and Disney+ may add support later.

4. How is it different from standard HDR10 Plus?
HDR10 Plus Advanced introduces finer tone mapping, higher peak brightness, genre-specific image tuning, and adaptive brightness for better viewing conditions.